Post by account_disabled on Dec 27, 2023 9:50:08 GMT
The advertising industry is facing enormous changes, such as the disappearance of cookies or the increase in online content consumption that has occurred as a result of the outbreak of COVID-19. Faced with this new paradigm, betting on advertising technology to unlock new audiences on the open web becomes one of the main objectives that companies have today, to direct their campaigns to their target audience and make them more effective. And it is precisely in this scenario where Quantcast becomes a fundamental partner for advertisers, as it has measurement and audience intelligence tools intended for this purpose. And to learn more about how the company can help advertisers achieve their objectives, the possibilities offered by advertising technology and what the company's recent arrival in the country will mean for the Spanish market, at MarketingDirecto.com we spoke with Ilaria Zampori , General Manager of Quantcast in Italy and Spain. What is Quantcast and why have you decided to come to Spain? Quantcast is a measurement and audience intelligence company based in San Francisco.
By combining machine learning, a privacy-focused approach, and live data drawn from more than 100 million web destinations, Quantcast delivers advertising software, insights, and services to advertisers, publishers, and Phone Number List advertising agencies around the world. The company was founded in 2006 and today has employees in 20 offices in 10 countries. Quantcast began working with the Spanish market in 2015 and has since experienced strong growth in the region, which is why it sees the Spanish market as a valuable expansion opportunity, given that it is the fifth largest European market, where many international and global brands. We have seen growing interest from advertisers, especially in the automotive, retail and financial sectors, who are looking to adopt our technologies for different objectives such as reaching new audiences, obtaining actionable information, automating processes and to prepare their businesses in view of the new post-cookies era. Therefore, Quantcast has decided to invest in a specialized team located in Madrid.
Advertising technology is the backbone behind the monetization of digital content What is the concept of advertising technology based on? Advertising technology is the backbone behind digital content monetization. To survive in the digital age, both content producers and newspapers, along with all types of online platforms, depend on digital advertising to finance the creation and distribution of content . Advertising technology is a term that encompasses all the technological infrastructure necessary for this monetization process. This includes measuring the success of content, embedding ad units on web pages, evaluating user engagement, and many other aspects. Quantcast 's offering is made up of multiple solutions that facilitate the exchange of value on the Internet . Through its products, the company offers brands useful and detailed information about their target audiences and will guide them in defining the most appropriate advertising strategy to achieve their objectives. Additionally, they help clients looking to grow their business with advertising based on machine learning and real-time data extracted from more than 100 million online destinations worldwide, as well as actionable insights and superior automation capabilities.
By combining machine learning, a privacy-focused approach, and live data drawn from more than 100 million web destinations, Quantcast delivers advertising software, insights, and services to advertisers, publishers, and Phone Number List advertising agencies around the world. The company was founded in 2006 and today has employees in 20 offices in 10 countries. Quantcast began working with the Spanish market in 2015 and has since experienced strong growth in the region, which is why it sees the Spanish market as a valuable expansion opportunity, given that it is the fifth largest European market, where many international and global brands. We have seen growing interest from advertisers, especially in the automotive, retail and financial sectors, who are looking to adopt our technologies for different objectives such as reaching new audiences, obtaining actionable information, automating processes and to prepare their businesses in view of the new post-cookies era. Therefore, Quantcast has decided to invest in a specialized team located in Madrid.
Advertising technology is the backbone behind the monetization of digital content What is the concept of advertising technology based on? Advertising technology is the backbone behind digital content monetization. To survive in the digital age, both content producers and newspapers, along with all types of online platforms, depend on digital advertising to finance the creation and distribution of content . Advertising technology is a term that encompasses all the technological infrastructure necessary for this monetization process. This includes measuring the success of content, embedding ad units on web pages, evaluating user engagement, and many other aspects. Quantcast 's offering is made up of multiple solutions that facilitate the exchange of value on the Internet . Through its products, the company offers brands useful and detailed information about their target audiences and will guide them in defining the most appropriate advertising strategy to achieve their objectives. Additionally, they help clients looking to grow their business with advertising based on machine learning and real-time data extracted from more than 100 million online destinations worldwide, as well as actionable insights and superior automation capabilities.